This year marked Cain Photography Subiaco’s third year exhibiting at the PBC Expo, held annually at the Perth Convention Centre—an event dedicated to everything maternity, baby, and childhood. It’s a hub of beautiful businesses, buzzing families, and vibrant energy.
As a maternity and newborn photographer, being at this event is not just about visibility—it’s about connecting with new families and creating an unforgettable first impression. I was thrilled to introduce Cain Photography to so many new faces and even booked portrait experiences during the weekend!
But if you’re a first-time exhibitor or a small business owner thinking of diving into the PBC Expo experience, this guide is for you. Here’s what I’ve learned over the years—mistakes, wins, and all.
1. Get Familiar with the PBC Exhibitor Guide
The PBC team does a fantastic job of supplying vendors with a comprehensive instruction manual. Read it cover to cover. Seriously. I forgot signage this year (whoops!) and I won’t make that mistake again.
👉 Top tip: Order custom signage well in advance. It makes a world of difference in how people perceive your booth.
2. Bump-In Day: Be Ready, Be Smart
I started my bump-in day by packing up my Subiaco studio into large wheeled suitcases—absolute lifesavers for navigating the massive venue.
Here’s what you’ll need to survive and thrive during setup:
Safety boots & high-vis vest – These are mandatory for bump-in/out.
Snacks and lots of water – It’s a long day; stay fueled.
Trolley – Grab one fast when you arrive, and don’t forget hazard lights while unloading.
A 4×4 or large vehicle – Rent or borrow one; you’ll thank yourself.
Security will guide you through a quick sign-in process before you hit the loading dock. Once inside, take your time setting up. This is your space to shine.
3. Booth Setup Tips from a Photographer
Photographers, listen up. If you need to hang prints or canvases:
I used Everhang 8kg Brass-Plated Picture Hooks from Bunnings – they worked like a dream.
Bring a sturdy hammer – don’t be afraid to tap into those walls.
Tape those cords! Black electrical tape helps keep your booth tidy (your electrician won’t do this for you).
Bring a bin, safety gloves, and tablecloths to hide gear under your tables.
My two foldable trundle tables made setup easy, and wheeled suitcases tucked neatly underneath. Clean setup = clean mind.
4. Expo Weekend: Energy, Networking & Being Present
Saturday morning, doors open to the public at 10am—but I recommend arriving by 9am to settle in, do final touches, visit the washroom, sip some coffee, and network with nearby vendors.
PBC provides an electronic scanner to collect visitor information—use it! It’s your goldmine for post-event follow-up.
Also, bring a colleague if you can. You’ll need breaks, coffee runs, and moments to catch your breath between the waves of people. The crowd doesn’t let up—and that’s a good thing.
5. Bump-Out: Fast and Furious
At 4pm sharp, the crowd disappears and vendors go into what I like to call “exit mode.”
Closed shoes and high-vis vests back on. I packed everything quickly into my trusty suitcases, bypassed the crowded loading dock, and headed out through the main entrance straight to the carpark.
Leave your space clean. Be kind to your fellow vendors and organisers. It’s good karma—and common courtesy.
Final Thoughts: Reflect, Reach Out, and Reconnect
Take time to reflect on the weekend—what worked, what didn’t. And most importantly, reach out to your leads within 48 hours. They’ve just met you, and you’re still fresh in their minds.
Exhibiting at the PBC Expo is a massive effort, but so rewarding. I hope this inside look helps fellow photographers and small business owners feel more prepared and inspired to showcase their magic.
Good luck at your first (or next!) PBC Expo. You’ve got this.
